I am a strong believer that using a Blog and a Vlog for any business can provide valuable content and information for visitors and potential customers. In my specific fictitious health food restaurant, informational posts with scientific based articles, interviews and wed presentations can work as an educational platform for visitors to learn all the benefits of a healthy diet.
Considering that our main ingredient – the tapioca flour made from the cassava root – is still not very popular in our target market, blogs and vlogs covering the attributes of this superfood and showing how it is cooked and prepared, would be crucial to reduce its remote recognition by the target public.
It can also function as a means of association of these diet benefits with our restaurant menu and the various options offered to achieve each individual nutrition goal. It creates the opportunity to increase sales with both existing and new clients.
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