Choice Juicery https://www.instagram.com/choicejuicery/?hl=en
Considered
as the largest vegan restaurant chain in San Diego County with 6 store
locations. Choice Juicery was founded in 2014 in Carlsbad Village. They are
most famous for their superfood smoothies and bowls.
Choice
Juicery has 12.3K followers on Instagram and 2.311 posts published, with at
least two new ones every week. Their last post was made on March 16, 2023.
Posts on smoothies and bowls are the ones which get the most responses from
followers. On average, they receive from 30 to 120 likes per post, which
represents a small percentage – 0.25% to 1.00% of total followers. They also
receive comments on almost every post, ranging on average from 1 to 6 comments
per post.
They
use an average of 10 hashtags on every post. Those hashtags change according to
the post subject and are placed at the end of their message. Most hashtags are
related to their food business and the location of their stores. These are some
examples:
Plant Power Fast Food https://www.instagram.com/plantpowerfastfood/
One
of the first plant-based fast-food contenders, Plant Power was founded in 2016.
A vegan version of traditional fast-food drive-thru brands. The concept was
first launched in San Diego. The company now owns or franchises 11 restaurants
and a food truck operating throughout California.
Plant
Power has 113K followers on Instagram and 933 posts published, with at least
one new post every week. Their last post was made on March 16, 2023. All posts
are made with products listed on their menu, mainly burgers and sandwiches,
which are also the ones that get the most responses from followers. On average,
they receive from 300 to 3000 likes per post, which represents a small
percentage – 0.30% to 2.60% of total followers. They also receive comments on
every post, ranging on average from a low 1 to a high 250 per post.
They
do not use hashtags very often on their posts. When they do, hashtags range
from one to three and change according to the post subject. Hashtags are placed
at the end of their message. Most hashtags are related to their food business.
These are some examples:
#WorldPlantPowerDay #VeganFastFood #PlantPowerFastFood #TheFutureofFastFood #veganchickennuggets #EatPlantPower #vegan #veganchicken #superbowlfood #CaliforniaBurrito #VeganBurrito #veganmilkshake
Einstein Bros Bagels https://www.instagram.com/einsteinbros/
Einstein
Bros is part of Panera Brands, one of the nation's largest fast casual
restaurant companies. It offers freshly baked bagels, breakfast sandwiches,
lunch sandwiches, coffee, and catering services. It has 684 stores in 44 states
in the U.S.
Einstein
Bros has 36.5K followers on Instagram and 753 posts published, with at least
one new post every day. Their last post was made on March 15, 2023. Most posts
are made with products listed on their menu, but there are a variety of others
such as company events, new store openings and holiday celebrations. They get
responses on every post and I could notice a pattern for follower’s preference.
On average, they receive from 100 to 500 likes per post, which represents
a small percentage – 0.27% to 1.40% of total followers. They also receive
comments on every post, ranging on average from a low 1 to a high 140 per post.
They
do not use hashtags on their posts.
Subway https://www.instagram.com/subway/
Subway is an American multinational fast food restaurant franchise that specializes in submarine sandwiches (subs), wraps, salads and drinks. It has over 41.000 stores in 104 different countries.
Subway
has the highest number of Instagram followers in my research: 1.3Million, with
803 posts published, with at least two new posts every day. Their last post was
made on March 15, 2023. Most posts are made with products listed on their menu,
but there are a variety of others such as athletes (Stephen Curry) and events
(NFL’s Super Bowl) sponsored by Subway. They get responses on every post, but
one of their recent posts on Super Bowl got an impressive number of responses:
30K likes and 2.2K comments. However, on average, they receive from 100
to 10.000 likes per post, which represents a small percentage – 0.08% to 0.80%
of total followers. They also receive comments on every post, ranging on
average from 30 to 300 per post.
They
use hashtags on their posts just occasionally on some product promotions and
events sponsored such as the recent Super Bowl. A few example follow below:
#NationalPotatoChipDay #SubwaySeriesMenu #sandwich #psa #SubwayVault
#SuperBowlLVII #SuperBowl57 @stephenasmith @tuaman @overtimemegan @ajgreene15
Conclusion:
I believe Dora Tapioca Crepe can
add a few hashtags related to the restaurant menu and its proposition to offer
a high quality diet. Also, include a few hashtags related to its location that
can reach its target customers. A few hashtags to consider would be:
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