In my fictitious health food restaurant, I would send a biweekly newsletter with suggestions of meals from our menu list, taking in consideration the time of the meal, breakfast, lunch or dinner and the four seasons of the year. Some specific offers would be designed to reduce product inventory or take a profit on food ingredients that were purchased at reduced prices.
Randomly, I would also include coupons and discount campaigns. The email marketing would in fact be part of a loyalty program. Clients would sign up to the program, providing their email to receive our newsletter and special offers. Customers are always attracted to the idea of a bargain, which is a good way to convince customers to return.
Hi Marcus, I like your idea of making the newsletter a part of the loyalty program. I think that possibly a cool addition to your newsletter could be "Customer Corner" or "Customer Spotlight" and maybe have a picture or two of customers enjoying their food? Alternately you could highlight an employee such as "Employee of the Month. I don't know these are just ideas. =)
ReplyDeleteHi Marcus,
ReplyDeleteFor the food industry, I think that bi-weekly newsletters are appropriate for a meal-based business. Having a loyalty program and providing customers with savings is certainly a way to keep a strong interest in the business. Saving customers are happy customers! I like your approach.
Regards,
Dino Richmond