Lately, my daily
social media activities have been almost exclusively at Instagram. I believe
their algorithm receives data not only from my navigation in their platform but
also from mostly all other sources of navigation and online search. As such,
the ads and sponsored posts that appear to me are somehow related to topics of
my recent interest. There is customization to my individual preferences. It is
natural that such ads have a high potential of being effective and get my
engagement. It does feel intrusive at times and an invasion of my privacy.
Another problem is that once you show interest in that subject, by clicking on
the sponsored link, for example, more and more ads and posts from different
sponsors are offered, which at a certain point can become quite annoying.
I think that the
traditional media has lost a lot of its power. I barely watch TV and all my
news reading is done online, where we can just ignore the ads posted. One
exception is still YouTube or free news vehicles, like CNN. To watch their
videos, we must wait until the sponsored ad is completed. This can be quite
effective, if the message and images are done properly.
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