I
have created three different ads following the recommendations of “how to
create and ad” on Meta Business Suite. The objective of the ads was to reach my
target audience and make a product sale (fast food) on the restaurant website.
I defined the location, the group age and how I wanted to be reached. The three
versions are different on how the restaurant converts the sale to customers:
1)
Shop now: there is a link to the website, where the customer can access a
digital menu, make an order, choose the form of delivery and make a payment,
2)
Get my location – directions to the restaurant address are provided. The
customer, who at the time of the post is near the restaurant location, receives
an invitation to drive in.
3)
Send a message – this type of ad is directed to those clients who are not used to
placing online orders, or prefer to talk and ask questions about the
characteristics and ingredients used in the preparation of our meals.
Another
objective was to include some type of special offer, a coupon or discount, for certain products or for orders placed in the hours the restaurant is least
busy. Unfortunately, my learning navigation did not get me in this section and
how to make such offers available on the posts.
No comments:
Post a Comment